News

INDIA TOPS DOWNLOADS FOR AMAZON PRIME, YOUTUBE AND NETFLIX IN THE LAST MONTH

Youtube, Amazon Prime and Netflix are the three most popular apps streaming platforms across the globe. Youtube kids and Twitch being on fourth and fifth position.

According to last month’s analysis,  India was found out to be the second-largest hub in terms of download for youtube. The first position of most numbers of downloads was secured by the US. The report was released by app intelligence and data platform Sensor Tower. It was revealed that 17.1% was US’s share in youtube download and 11.2 was India’s share out of the total downloads of 25million. The number of Apple apps and google pre-installed apps are excluded and Android estimates do not include third-party stores.

The download number of youtube app in Android phones and iOS is not up to the mark as most of the android phones provide in-built youtube app.

The list also showed that Youtube, Amazon Prime and Netflix are the three most downloaded streaming apps.

Netflix

Netflix is the most famous streaming platform due to its unmatched content, series, stories and quality.

India accounted for 8.3% market share in a number of download for Netflix making securing the third position in the list. The US, as usual, topped the list of Netflix download with total accountability of 16.3% and Brazil secured the second position with a total of 11.5 % in June list out of total 20.8 million downloads.

Amazon Prime

Amazon Prime data of June list shows India has topped the list of the most number of downloads by accounting 29.5% market share in 13.5 million worldwide downloads, whereas Brazil secured 15.6% and the US here jumped to the third position with a total of 12.9% contribution.

Other platforms

Zee 5 is the only Indian origin app that is among the top 10, at the 6th pposition w in streaming apps across the world in June with total of 4.16million downloads out of which India had maximum number of downloads with 3.9 millions.  The Essel group owned app was at number 9th in June for overall number of downloads in Apple store and Google play stores.

In India, other platforms such as MX player, Alt Balaji, TVF Player and other OTT platforms are also gaining fame and decent amount of downloads in India. The COVID situation increased the demand of these platforms which provide quality content, binge watching web series and stories.

 

 

About the author

Unnati Saxena

Add Comment

Click here to post a comment

Your email address will not be published. Required fields are marked *