Grafdoer is a new wave of premium category bath fittings, kitchen sinks and sanitary ware brand in India launched under the parent company VMS Bathware Pvt Ltd., a leading manufacturer since last 16 years. Grafdoer too, is aimed at providing good quality products at affordable pricing and has already expanded its footprint in not just TIER 1, but also Tier 2 and 3 cities of India. With their approach of proving better and quality sanitation to each house hold, Grafdoer is looking at rapidly expanding their footprints in urban land. Ethos of Grafdoer is being modern, stylish, and affordable and completely Make in India.
What inspired you to go for this area of business?
After passing out of college Mr. Vinay Jain came to Delhi to explore business ideas instead of joining his family business in Rajasthan. After a lot of contemplation, he started a trading business of a leading Bath Fittings manufacturer in Chawri Bazar. Somewhere inside his heart, he was not happy with the quality and consistency of products that he was trading. He always had a dream in his mind to establish his factory to produce high-quality products. Incidentally, after 4-5 years of trading, that time to fulfill his dream came knocking his way, when one of the suppliers/manufacturers of that Bath Fitting brand decided to wrap up his factory. After studying the production unit, he utilized this opportunity immediately and gradually set up his own production unit. Gradually this unit is based out of Mayapuri which was expanded till the end of 2019.
What are all the challenges you faced and how you overcame them?
The initial challenge was the lack of knowledge to run the production unit – from the know-how of machines to the raw material, suppliers and handling labor which was the key element for creating a benchmark for Quality. His lack of knowledge was overcome by working as a worker on the production floor and learning from production employees. He still believes that knowledge can be acquired by the zeal to gain it and then working one’s own hands making them dirty.
Share with us the achievements of your company in the industry so far?
Grafdoer has achieved success in introducing an elite class andaffordablerange of products thatwasn’t available in the market earlier
Grafdoer is able to build and create a team of honest,dedicated and dynamic employees and afamily of more than 1000 dealers across India and Nepal.
What are all your future plans for your business?
Mr. Vinay Jain believes in bring Innovative and durable products that are Made in India and suitable for every Home and Consumer. Luxury that gives you comfort at an affordable price.
In the crowd of different businesses, how you differentiate your business?
Grafdoer provides widest range of products and thereby being ahead of its time. Grafdoer is a brand that is constantly innovating, without compromising with the quality. At Grafdoer, we provide the right expertise and the right knowledge to bring alive your dream bathroom and kitchen to reality. We constantly work towards understanding the Indian market, technology and aesthetics to deliver what the consumers want and need. Their expertise is not just limited to the path breaking products but can be experienced through their expert services such as Expert Helpline Number or you can just visit any nearby Grafdoer Gallery to experience.
Do you feel you have achieved what you dream of?
Yes, to an extent Mr. Vinay has achieved his dreams but, still more is yet to achieve.
What are all the improvements you suggest in the area of Business you are in?
If they talk about their industryespecially in India, there is a huge lack of automation and research and development in bath fitting industry right now. According to Mr. Vinay this should be the corner stone of any industry in today’s technical age. So, he would suggest to the business fraternity that research and development and automaton should be their first objective to compete with global competition.
Any piece of advice for budding entrepreneurs?
Mr. Vinay Jain would like to give advice to the budding entrepreneurs that “Opportunity never come by itself, opportunity has to be found. And in this dynamic age up scaling is must, so keep up-scaling yourself with time.”