Make a specific goal in their life and work for night and day long to achieve that – Aashutosh Jaiswal Aspire Digital Media

I am running a digital marketing agency called ”Aspire Digital Media” started in the year 2019 solely by Aashutosh Jaiswal. I have a team of 6 people working with me.
What inspired you to go for this area of business?
 I wanted to do something for which i don’t have to depend on others. I wanted to be my own boss and work as per I want and adopt a business that is going to boom in future. I wanted to have my own office and work under my own roof. This is how I got inspired to start ‘Aspire Digital Media’.
What are all the challenges you faced and how you overcame them?
Life is full of challenges and it was obvious that I would have to face challenge in my startup also. I started working for only Rs.800 and i was not able to crack new deals or get any new client as people still don’t believe digital marketing much! But I did not lose hope. I kept on finding new clients who need to promote their business or increase their branding and this is how I am here running a bit successful agency.
Share with us the achievements of your company in the industry so far?
 I used to work alone when I had 1-2 clients and devoted all my time in my business. But as I am an engineering student also, I needed to focus on my studies also. This made me hire staffs and currently I am handling 7 companies and paying 6 staffs.
What are all your future plans for your business?
My aim is to become a succesful digital marketer in future and rank our agency in atleast Top 50 list. I want to make my country a ‘digital one’.
In the crowd of different businesses, how you differentiate your business ?
Other businesses may lose their client and their way of doing business might get old. But digital media is trending and it is definitely going to prosper in future. People also have to spend lesa here in order to reach masses.
Do you feel you have achieved what you dream of?
No, obviously not. I mean, my dream is noy so small! I have just started my business. It is just a startup. Many more years to go. Much success to achieve.
 What are all the improvements you suggest in the area of Business you are in?
I just want that people who are involved in Digital Media platform or running a business like mine, must not defraud their clients. Plagiarism, hacking etc. all these are making people unable to trust this industry. A digital marketer should always try to give their clients the best results with the minimum expenditure rather than misusing their money.
Any piece of advice for budding entrepreneurs?
I would just like to advice all the youngsters and entrpreneurs to make a specific goal in their life and work for night and day long to achieve that. They must be specific about what they want to do in their life, in which field they are interested and work on it to be successful in that particular field.

About the author


An MBA in HR and Marketing from AIMS Institute (Bangalore University), He heads digital business he has a rich experience that he has garnered from his previous organisations Including leading Banks, NBFCs & Genpact India. He is a serial entrepreneur and the founder of Heavy Group of Companies.

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