Hindi is the most common language of India spoken and used by the majority of Indians whereas English is used by only 10% of Indians which forms around 1.3 billion of the total population in India which is fairly less.
Majority of the service-based firms provide services only in English and Netflix is one among them. But now Netflix has brought up this issue and are working to end the language barriers in Netflix.
Netflix is an American-based company, for this reason, English is the primary language used. Now the Netflix is working to provide a brilliant experience in Hindi from search rows, columns, collections to payments everything will be available in the Hindi language. Subscribers can switch to the Hindi language from manage profile option.
“Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi,” said Vice President of Netflix India, Monika Shergill in a recent statement.
Other streaming platforms such as Amazon Prime, Disney Hostar and other OTT platforms have offered Hindi option before Netflix. The most numbers of users of these platforms are in India for which Majority of International firms wants to localize their services in India by covering the whole Indin Urban populations.
Google, Facebook and Amazon app have Hindi option from a quiet time now. Amazon launched the Hindi feature in 2018 and in 2019 Alexa also started supporting the Hindi language. In June 2020, Amazon announced that now the sellers can also have access in Hindi for signing up and managing their accounts. Flipkart also has Hindi as a language from the last year and this year they even added three more local languages to expand the bases.
Now Netflix has also joined this raise of providing the customers with the Hindi language to attract more subscribers in India. In past years also Netflix has made plenty of efforts to broaden its base in India by launching a plan specifically for mobile which costs less than $54 a month and is planning to launch one such more affordable package for India.
In an interview in 2018 in India, the co-founder of Netflix said that India will eventually bring 100 million subscribers to his platform.
In 2019, Netflix claimed to earn $420 Million for producing and licensing content in India. In the month of July 2020, Netflix announced 17 series and movies that it plans to release in the coming months. The pandemic has raised the business all over.
With the feature of Hindi, Netflix is expecting a rise in number of subscribers in India which is fairly possible.