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Ninjacart stretches a helping hand towards the needy with subsidized fresh produce

Amid the crisis of COVID-19, Ninjacart is coming out with ways to support the needy and less
privileged section of the society with the humongous supply of fresh Fruits and Vegetables.

Ninjacart, a Bangaluru based start-up has entered the market with a view to revolutionizing the
distribution channel of Fresh Produce in the market. By using cutting edge technology it bridges the
gap between farmers and retailers by sourcing fresh produce directly from farmers to the businesses
within the defined timeline with an aim to provide a quick response.

Ninjacart has begun the quest to help the needful by collaborating with NGO’s and other related
institutions so as to reach the maximum people effectively by distributing fruits and vegetables to
them. By leveraging innovative technology and hence an effective supply chain model, they are able
to supply the produce in less than 12 hours.

The emphasis laid here is to target the weaker section of society such as Orphanages, shelter homes, slums. They are also approaching the residential areas and building/apartments so as to minimize panic buying and the fear of shortage among minds of people.

As per the reports, Ninjacart sources 1,400 tonnes of fresh vegetables and fruits from more
than 2000 farmers and delivers them to over 60,000 retailers across the country every day. They
have doubled its volume in the last 4 months. This has boosted the income of farmers by 20%.
Currently, Ninjacart is serving more than 120 apartments on a daily basis and had pipelined over 4000
residential spaces, which it aims to serve within a week time.

As per one of the co-founders of Ninjacart “During this challenging time for the less privileged when
the retail prices of food items have surged and with limited accessibility of products, Ninjacart wants
to leverage its capability to solve these problems and make it convenient for those communities.”

Ninjacart pivoted from B2C to B2B. Initially, Ninjacart started a B2C grocery delivery platform, where
the consumers could order and receive the order within 60 minutes. But after a while, this model is
not sustainable as it lacked practical technology solution to manage inventory, margin and supply
chain. Most of the time the consumers received less than 60% of the items, which made them switch
to other models that offered 100% order fulfilment guarantee. It was at this time, Ninjacart switched
to the B2C model, thus solving real-time problems at the same time.

About the author

Unnati Saxena

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